Some Useful Tips before Entering into Export Trade
Some Useful Tips before Entering into Export Trade STRATEGY AND PREPARATION FOR EXPORT MARKETING When a enterprise decides to enter into export, It is necessary to formulate an export strategy. Strategy formulation is the core of any business activity. It tells the exporting firm where it is going and how it should get there. Marketing strategy is often defined as the selection of a target market and the determination of the product price, promotion and distribution policies that the enterprise must implement. A company strategy is in effect a blueprint for competing on target export markets. An explicit export strategy provides a unified sense of purpose to which the staff of the enterprise can relate. To implement a strategy, an Export Marketing Plan is required. Export Marketing Plan An Export Marketing plan is a step-by-step guide to strategy implementation. It addresses strategic issues and outlines the corresponding operational actions to be taken. It spe